Social media – a great opportunity for small business

Everybody are familiar with or at least heard about social media sites such as YouTube, Facebook and LinkedIn. According to the Social Media Report published by Sensis in 2011, approximately 2/3 of online Australians have some sort of social media presence, while only 14% small business have taken advantage of this channel to market themselves.

So what’s good about the social media for small business owners?

  • You can spread your ideas and information rapidly and effectively through social media instead of allocating money to mass-media advertising.
  • You can  just shout out your advertising messages and build strong communities and networkings around business.
  • Using these channels to have a better understanding of what your client’s really want and what they think of your organisation.
  • Lock your loyal customers and supporters who then will get other potential clients.
  • You can easily achieve your business image through establishing and editing your profile
  • You do not need to spend a fortune to establish and maintain it while you need to spend some time on it.
  • Small business has more flexibility and is capable to respond quickly to the audience.
  • You have the chance to listen your customers’ voice and enhance your service from it.

With the revolution of social media, take this great opportunity to market yourself effectively on a limited budget.

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